Embracing No: New Opportunity

j10 way of life

My first sales experience.

It was the G-Unit Tony Yayo concert at Pier's. My brother was performing. We ran out of time and didn't get his CDs pressed up with the logo on them.

So I had 50 CDs that looked like they were blank copies. I was upset because they wanted to charge me to get in. I didn't want to pay out of pocket so my brother said take it out the sales of the CD's.

So outside the club I started trying to sell the music. I kept going up to people and getting turned down. No. No. No. No thank you. How do I know that there is music? I'm cool. I kept getting told no.

Well I am a confident dude so that's when I came up with an acronym for no. N.O. means "new opportunity". A new opportunity to try and pitch it to them or a new opportunity to pitch to someone else.

Instead of getting discouraged I attacked with more persistence and confidence.

I was at the gas station and I tried to sell to everyone who came in and I even tried to sell to the clerk. I was so persistent a guy bought one just because I wouldn't quit. It was my first yes after about 20 no's.

It was success and I wanted more.

The more I pitched the more confidence I gained. Then came the shift. 10 no's but I got 3 yes. 5 no 5 yes. 2 no's 5 yes.

By this time I was inside the concert selling the CD'S. I started to get nothing but yes. It got so good that people who I didn't pitch to were coming to me wondering what was I selling.

I noticed it had nothing to do with what I was selling people were buying my enthusiasm and how I was making them feel. I noticed the momentum that was building.

In one hour I had pitched to everyone in the building. I sold 35 and my friend sold like 10.

It was my first experience with sales and using persistence. I learned that night...

1.) people buy you and how you make them feel

2.) that persistence trumps resistance

3.) No means a new opportunity.

I learned to gain confidence from failure because it will lead me to success by momentum.

YOU MUST LEARN HOW TO PROPERLY DEAL WITH FAILURE BECAUSE IT IS PART OF THE SUCCESS PROCESS.


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